Dr. Doyin Abiola, first female editor of a national daily and first managing director of a national newspaper company, and Senator Akin Odunsi, veteran marketing communicator and former president of the Association of Advertising Practitioners in Nigeria received Lifetime Achievement awards at the 24th Presentation Dinner of the Diamond Awards for Media Excellence (DAME) at the Lagos Sheraton Hotel, Ikeja on Saturday, December 5.

Abiola was honoured for her “lifelong devotion to advancing the frontiers of knowledge and strengthening the media as a pillar of democracy”. Odunsi, on the other hand, was rewarded for his lifelong work in “strengthening the media as a market place of ideas for free and commercial speech to thrive”.

The organizers add that through both of them “many journalists, marketing communicators and administrators have been produced who are today holding important positions in various communication positions worldwide”.

The Lifetime Achievement award is DAME’s highest recognition given to a small group of true achievers. To date, 19 people have been so honoured. They include seven deceased: Dr. Babatunde Jose, Hadj Alade Odunewu, Chief Segun Olusola, Chief Anthony Enahoro, Mallam Turi Muhammed, Prof. Alfred Opubor and Mr. Alex Ibru.

The living giants are: Mr. Sam Amuka, Mr. Ted Mukoro, Dr. Christopher Kolade, Alhaji Lateef Jakande, Mallam Muhammed Ibrahim, Prince Henry Odukomaiya, Chief Segun Osoba, Prince Tony Momoh, Mr. Felix Adenaike, Mrs. Omobola Onajide, Mr. Biodun Shobanjo and Prof. Idowu Sobowale.

Many practising journalists will also receive prizes for outstanding works produced and published in 2014 in various categories of print journalism and broadcasting that pass its rigorous four-tier screening. First, an Awards panel of judges is established. Second, the panel is split into committees, where each committee typically screens entries in two categories and shortlists promising works. Third, that report is further reviewed by another committee and fourth, both reports are placed before the whole panel for deliberation and final selection of the three finalists. The report is then forwarded to the trustees for assent.

Conceived as a platform to reward media professionalism and enhance media capacity, DAME prides itself as Africa’s most consistent awards programme, having held uninterrupted annual awards presentation since 1992. Aside from honouring outstanding works, DAME also holds periodic trainings in areas of need for media professionals.


Copyright © DAME AWARDS. All rights reserved.